Job Summary: The Advertising and Marketing Manager position will primarily focus on planning, developing or coordinating advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Will contribute to the development of press releases and serve to facilitate public relations activities. Ensure that public media and content is current and relevant. Assist in the development and management of budgets.
Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Attention to Detail — Job requires being careful about detail and thorough in completing work tasks
Initiative — Job requires a willingness to take on responsibilities and challenges
Integrity — Job requires being honest and ethical
Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace
Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies
- Gather and organize information to plan advertising campaigns
- Confer with clients to provide marketing or technical advice
- Direct, motivate, and monitor the mobilization of a campaign to advance goals
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
- Prepare budgets and submit estimates for program costs as part of campaign plan development
- Prepare and negotiate advertising and sales contracts
- Plan and execute advertising policies and strategies for organizations
- Assist with annual budget development
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets
- Represent company at trade association meetings to promote products
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes
- Coordinate activities of departments, such as Tasting Room, Tours & Hosting, Wine Club and Events
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns
- Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors to company or client websites.
- Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
Detailed Work Activity
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Develop marketing plans or strategies
- Develop promotional materials
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
- Implement organizational process or policy changes
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
- Conduct opinion surveys or needs assessments
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Confer with organizational members to accomplish work activities.
- Coordinate operational activities with external stakeholders.
- Represent the organization in external relations.
Interacting With Computers — Using computers and computer systems (including hardware and software) to program, set up functions, enter data, or process information.
Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Establish interpersonal business relationships to facilitate work activities.
Performing for or Working Directly with the Public — Performing for people or dealing directly with the public.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
- Maintain knowledge of current developments in area of expertise.
Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events
Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
- Prepare financial documents, reports, or budgets
Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Promote products, services, or programs.